Designing clarity for complex products

Hi, I’m Ashish Srivastava—a product designer focused on turning complex enterprise and AI-first systems into clear, scalable experiences where strategy, usability, and trust work together.

A focused approach to designing clarity at scale

Design isn’t about doing more — it’s about making the right decisions visible.

Designing clarity for complex products

Rooted in systems thinking and real user needs

Clear, intuitive, and outcome-driven experiences

12+
Years designing digital products
20+
Enterprise and consumer platforms delivered
95%
Stakeholder satisfaction across long-term engagements

Recent work that tells a story

Explore a selection of projects that showcase my process from concept to final design.

Project

AI First Financial App

December, 2025
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Project

Invoice Processing Automation

October , 2020
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Project

Claim Management Platform

June, 2024
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Project

Modernising a Banking App for Digital Adoption

May, 2018
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What I do best

Product UX & Experience Strategy

  • UX strategy & experience definition
  • User journeys, flows, and information architecture
  • Heuristic evaluation & usability audits
  • Data-informed design decisions

Design Systems & Scalable UI

  • Design systems & component libraries
  • Consistent UI patterns across platforms
  • Accessibility & usability standards
  • Collaboration with engineering teams
  • Governance and design QA

End-to-End Product Design Leadership

  • Problem framing & solution exploration
  • Stakeholder alignment & design rationale
  • Mentoring designers & design reviews
  • Driving outcomes from discovery to delivery

Designing clarity for complex products

Open to impactful product work, design leadership roles, and strategic collaborations.